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Keynote - Wednesday, September 16

University of Missouri-Kansas City


Interdisciplinarity: Lessons From Building a Cross-Functional Powerhouse

presented by Featured Speaker Heather Physioc

No digital discipline can live in a silo. In order to be their most effective, digital and development teams have to collaborate successfully across search, content, development, design, analytics and more. Get tips for integrating and collaborating from the hard knocks and learnings of managing an organic, paid and performance content team into one unified Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company.

Heather Physioc


Speaker Bio:

Heather Physioc is Group Director of Discoverability at VMLY&R, including the Organic Search, Paid Search and Performance Content teams. VMLY&R Heather is a graduate of the University of Missouri in Columbia, with a bachelor's degree in strategic communication (advertising), and holds an Executive Master of Business Administration from Rockhurst University. She is an adjunct professor of digital marketing at the master's level at the University of Kansas.

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Past Speaking Experience:

  • PubCon 2020 (Austin
  • MozCon 2017-2020 (Seattle)
  • SearchLove 2019 (San Diego, London)
  • BrightonSEO 2019 (Brighton)
  • MozCon Local 2017 (Seattle)
  • SEMPO Cities 2018 (Kansas City)
  • KCDMA 2017, 2018, 2020 (Kansas City)
  • PRSA Mid-Missouri 20152016 (Columbia)
  • TEDxWomen KC 2016 (Kansas City)
  • PRSA 2016 (Omaha)
  • KCSEMA 2015 (Kansas City)
  • WordCamp 2015 (Kansas City)
  • Missouri Journalism School Guest Lecturer 2009-2017 (Columbia)
  • AACS 2010-2014 (Phoenix, Orlando)